Adidas Renews British Olympic Association Sponsorship - Infobae
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
Olympic Cover-Up: Why You Won't See Some Shoe Logos - The New York Times
FloTrack - A few notes: -- We tallied the sponsors by medals, not event placement. Team USA won 32 events in Rio, including relay events, so we counted the number of medals
At the Olympics in Rio: DOSB and Adidas Extending Sponsorship Deal
Adidas A Case Study Observing the Effectiveness of Adidas' Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie. - ppt video online download
British Olympic Association announce extension of partnership with Adidas until 2024
TGO Gyms and commercial sponsorship: adidas UK | The Great Outdoor Gym Company
Adentity Blog: Adidas – the Olympics of Advertising!
Sport Unlimited - What Olympic sponsorships can teach brands in the Covid-19 era
Naomi Osaka serves Japan brands a golden Olympic opportunity - Nikkei Asia
Team Ireland to Wear Adidas at Olympics - Sport for Business
Adidas is aiming for Nike's retail gold | The Times
Peng Shuai: will sponsor Adidas speak out on sexual assault allegation and ensuing controversy? The dilemma sportswear brands face as China's Winter Olympics nears | South China Morning Post
German sponsors inch across Olympics highwire | Reuters
adidas Olympic Games Heritage
Olympic sponsorship lifts Adidas sales
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
100m in sponsorship – and the Olympics have Adidas written all over them | The Independent | The Independent
Team GB and adidas unveil Tokyo 2020 kit – European Sponsorship Association
The 12 Best Ads of The 2012 Olympics
Beijing Olympic Sponsorship Ads: Adidas "Impossible is Nothing" Runner
2012 Olympics investigation: the story behind the olympic sponsors | Data journalism | The Guardian
