Nike Alphafly marathon shoes cleared for racing; Kipchoge's shoes OK
Michael Johnson 'bringing the gold shoes back,' shoots Nike commercial - OlympicTalk | NBC Sports
Nike gets clever in latest example of Olympic ambush marketing - Portland Business Journal
Nike Find Your Greatness - 2012 London Olympics Commercial - YouTube
26 Iconic Nike Ads That Shaped the Brand's History
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London 2012: Nike's Volt shoes capture marketing gold | The Star
2012 Summer Olympics - Wikipedia
Nike, FIBA sign 11-year partnership aimed at growing basketball internationally | Sporting News Australia
LeBron James to Wear Nike Hypedunk 2012 in London Olympics | NIKE LEBRON - LeBron James Shoes
Nike launches ad celebrating Mo Farah Olympic gold medal wins | Advertising | The Guardian
Winning gold: Inside the Olympic movement's commercial transformation - SportsPro
Nike's LeBron sneakers a case study in guerrilla marketing
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London 2012: Nike's Volt shoes capture marketing gold | The Star
Can Nike keep its cool? | Financial Times
Best Ambush Marketing Campaigns
Nike Olympic Ad: Mocking or Lauding 200-Pound Boy? - YouTube
Eli Lilly opens Olympic Games with first corporate ad—and a reality check on the state of the U.S. health system | Fierce Pharma
Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Nike Find Your Greatness - 2012 London Olympics Commercial - YouTube
Nike ACG's Winter Olympics Boot Is The Best Shoe Money Can't Buy | GQ
Olympics: Nike launches Paula Radcliffe Beijing campaign | Olympics & the media | The Guardian
A case study on 'Nike's Find Your Greatness' marketing campaign
Nike Powers Through Pandemic With Digital Push - WSJ
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Nike and Beats by Dre win Olympic ambush gold - Canadian Business
